Black Friday Merlin Annual Pass Sale - Savings, Dates & Details!

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Just in time for Black Friday, Merlin have announced their latest Merlin Annual Pass Sale – with savings of up to £70 per person! If you’re a family who loves to have adventures, a Merlin Annual Pass could be your golden ticket to a year packed with fun as there are so many family-friendly attractions included. Whether you’re after thrill rides, animal encounters or interactive indoor experiences, the passes give you access to a whole host of attractions across the UK! Here’s everything you need to know – with costs and pass details so you can pick the best option for you.

How long is the Black Friday sale running?

The Merlin Annual Pass Black Friday Sale runs from Monday 9th of November to Sunday 6th of December 2026, offering new passholders significant savings on all three pass types. If you’re thinking about visiting lots of the Merlin sites across 2027, an annual pass means that you can fill your weekends, half-terms and school holidays with adventures and not have to fork out for tickets each time.

During the Merlin Annual Pass Black Friday Sale, families across the UK can lock in a year of fun from £99 – with savings of up to £70 per person depending on the pass type. Children under 90cm don’t need a pass, so if you’ve got younger children you’ll only need passes for the adults and the kids can access all of the attractions for free saving even more! Let’s take a look at what’s included and how the pass types vary.

What does a Merlin Annual Pass include?

In short – a lot! The Merlin Annual Pass gives you year-long access to more than 20 of the UK’s most popular family attractions. We’re talking theme parks like Alton Towers, Chessington World of Adventures, LEGOLAND Windsor and Thorpe Park; indoor fun like SEA LIFE centres, Shrek’s Adventure!, The London Eye and Madame Tussauds; and historical and immersive experiences like Warwick Castle, The Dungeons and even Cadbury World. For a full list, and to find out more about them, check out my Merlin Attraction Guide.

Merlin Annual Pass Comparison

The three types of Merlin Annual Pass are: Essential, Gold and Platinum – here’s a breakdown of what each one offers and you can click here to view the calendar to see which dates are excluded: (Prices accurate November 2026)

Essential Pass – usually £139 per person – NOW £99: The Merlin Essential Pass is the most affordable of the annual passes and it’s certainly worth looking at if you’ll visit multiple attractions. This pass offers access to the Merlin attractions for up to 325 days each year (click here to see which dates are excluded). With £40 off per person in the Merlin Annual Pass Black Friday Sale this could be an excellent Christmas present for a teen! (My kids definitely prefer days out over lots of things.) You can also get 10% off fast-track and reserve-a-ride passes with the Essential Annual Pass.

Gold Pass – usually £239 per person – NOW £169: The Merlin Gold Pass might be a better option for families who want more flexibility and some extra perks. At the moment it comes with a huge saving of £70 off per person in the Merlin Annual Pass Black Friday Sale! This pass is valid for 364 days a year – excluding the Alton Towers Fireworks. Benefits include free parking and discounts on short breaks, shops and restaurants. It also includes up to 50% off tickets for family & friends and 10% off fast-track passes. This pass could be beneficial if you’re planning to book short breaks, or visit with others, and you’re planning plenty of days out with your Gold Pass.

Platinum Pass – usually £299 per person – NOW £229: The Merlin Platinum Pass is the most flexible option as there are no excluded visit dates. You’ll also benefit from free parking and extra perks worth more than £500. This includes discounts on short breaks, shops, restaurants and VIP tickets. You’ll also get 4 free passes for friends and family each year, up to 50% off tickets for family & friends, 10% off fast-track and one free one-shot fastrack per visit. You can save £70 per person in the Merlin Annual Pass Black Friday Sale so if you’re planning to use it a lot, and you’ll make use of the extra discounts and free tickets, then the Platinum Pass may be worth considering.

What’s new for 2027?

Passholders who buy this November are also buying into an exciting 2027 for the Merlin attractions. Chessington World of Adventures Resort will be opening it’s new Minecraft World and Merlin Annual Passholders can make the most of a full calendar of seasonal events – making every visit different. There are a whole host of things on offer including – Scarefest at Alton Towers Resort and Fright Nights at Thorpe Park, through to festive celebrations at Warwick Castle and the LEGOLAND Windsor Resort. (Check what’s included with your pass type.) If you’ll make the most of your annual passes throughout the year they can be a great way to save money on family days out.

Making the most of Black Friday

If you were considering Merlin Annual Passes for 2027 then the Black Friday Sale is a great time to buy – particularly if you’re looking for Christmas presents that involve memories rather than things. For a full list of the attractions included, take a look at my Merlin Attraction Guide. Whether it’s watching turtles swim, riding rollercoasters or exploring castles, there’s are loads of fantastic days out on offer. So, if you fancy grabbing a saving of £40-£70 per person, make sure you buy your passes before Sunday 6th of December 2026. Click here to head to the Merlin Annual Passes website for more information and to purchase your passes.

Have fun and, to make the most of your passes, keep scrolling to check out some of Merlin guides and reviews… 😊