Welcome to Frugal Mum!

A bit about me…

Hi, I’m Natalie Smith – AKA Frugal Mum. I live on the Kent coast with my husband Jay, our two home-schooled munchkins Finn (12) and Lola (10) and our pooch Milo. An ex-primary school teacher, I now work as a tutor alongside my role as a family money-saving blogger and writer!


How did it start?

There was a time when our income was very small, so I had to become pretty good at keeping costs down so that we could stay afloat. Fortunately, our finances are easier nowadays but budgeting has become a habit and, with the cost of living crisis, we’ve no choice but to be careful with our spending.

By cutting costs on every day essentials and entertaining the children on a budget, we’re able to set some money aside for the things we love to indulge in, such as theatre trips and holidays in the sun! I created this website for like-minded parents to join me on my frugal quest to enjoy life on a budget.


Where else can you find me?

I partnered with HMRC to be the face of their Child Benefit online campaign – raising awareness for their new digital application process, to make it even easier for new parents to apply – filming an advert at our home, writing an article and providing a quote for their Press Notice.


In 2023, I worked on a big article for a pull out in the Daily Mail – sharing my money saving tips for their ‘Beat the Squeeze’ campaign!

Frugal Mum, Natalie Smith, Daily Mail article, cost of living crisis, beat the squeeze, how to save £3k for your summer holiday


I’ve been a guest blogger for websites like Preloved.

Frugal Mum, Natalie Smith, Preloved guest blog article, how to home teach your children


I feature at number 10 on Feedspot’s Top 15 UK Budget Blogs. And, have had my articles shared on lots of social media pages and websites such as Quidco, The Parent Bible, Twinkl and The Real Deal of Parenting.

frugal mum, quidco social media image, natalie smith, article

frugal mum, the parent bible social media image, natalie smith, article

frugal mum, halloween recipe article image, natalie smith, creepy halloween cupcakes recipe


I also review products, travel and days out – we love a European road trip on a budget, so I’m a bit of a Eurocamp expert! And, I work more closely with some brands as part of a paid partnership.

eurocamp review, complete holiday guide, FAQs, frugal mum


Work with me

If you’d like to work together on a money-saving article, or a brand collaboration, I’d love to hear from you. Please get in touch at hello@frugalmum.co.uk.


Becoming more frugal

If you’re just getting started with a more simple, frugal lifestyle – check out my article: 25 ways to live a more simple, frugal, minimalist life whilst saving money.

how to live a simple, frugal lifestyle, minimalist, tips, frugal mum title page, family having picnic in woods


Stay in touch

I hope that you find my website useful, and enjoy following our journey. Just cutting back a fiver each day will see you with an extra £1800 at the end of the year – the little changes really do add up! Don’t forget to follow me on Facebook, Instagram and Tiktok!

Good luck on your journey to frugality!

Spend less but live more! 🙂

Nat x

frugal mum family photo by christmas tree