Welcome to Frugal Mum – join me for budget family travel and days out in the UK / Europe with travel guides, reviews, holiday deals and money saving tips! If you’d like to work together, check out my media pack for more info.
Who is Frugal Mum?
A bit about me…
Hi, I’m Natalie Smith – AKA Frugal Mum. I’m a frugal, home-educating mum living on the Kent coast with my husband Jay, our two children (Finn and Lola) and our dog Milo. An ex-primary school teacher, I now work as a budget family travel blogger and content creator. I hope that my website will help you and your family to save money and enjoy budget holidays in the UK and Europe – so you can spend less and travel more! Come and join me on Facebook, Instagram and Tiktok to follow our adventures.
Sign up to the Frugal Mum Travel Club FREE Newsletter to get handpicked budget family travel deals (for the UK and Europe) sent straight to your inbox – I hunt out both term-time steals and school holiday deals. I share lots of Eurocamp holidays too – we’ve been to over 20 Eurocamp resorts since 2020 – I’m totally addicted and they gave me the title of Official Eurocamp Brand Ambassador in 2025. So, if you love a Eurocamp holiday you’re certainly in the right place! 😂 We find it a really cost effective way to travel in Europe with the kids, and you can find all of my Eurocamp reviews and travel guides here on the blog.
Work with me
If you’d like to work together on a money-saving article or a brand collaboration, or you’d like me to do a Press Trip to review a holiday or day out, I’d love to hear from you. I’m currently mapping out our 2027 travel plans, so now’s a great time to get in touch – email me at: hello@frugalmum.co.uk. Click here to download my media pack for more information about me, past projects and my current stats – or view it below.
Where else can you find me?
I partnered with HMRC to be the face of their Child Benefit online campaign – raising awareness for their new digital application process, to make it even easier for new parents to apply.
In 2023, I worked on a big article for a pull out in the Daily Mail – sharing my money saving tips for their ‘Beat the Squeeze’ campaign! Want to save £3k for your summer holiday? I’ve got you covered! 😉
I’ve been a guest blogger for websites like Preloved. Plus, my articles have been shared on lots of social media pages and websites such as Eurocamp, Quidco, The Parent Bible and Twinkl. I also work closely with brands like Eurocamp, Parkdean Resorts, Away Resorts, Wild Deodorant, Hoburne Holidays and Merlin, with whom I have ongoing paid partnerships.
In 2024, ironically while on a UK Staycation in the Peak District, I did a live segment sharing my UK Staycation on a Budget tips on BBC London Radio – and joined them again multiple times across 2025/2026. I’ve also been featured in the Sun Newspaper (and on their website) many times sharing my tips for booking affordable family holidays – frugal family travel on a budget is definitely my speciality!
I’ve done multiple radio segments for BBC Radio Kent, and featured on the BBC News website and app too. As well as being featured in the Sun Online, Yahoo, Birmingham Mail Live, MSN, My London, the Daily Star and in the Dover Express discussing how to save money on UK days out with the kids and holidays.
Across 2025, sharing our frugal living tips and how we save for travel, I was also featured in online publications Kent Online, Manchester Evening News, Kent Live, Lancs Live, MSN and the Sun Online, as well as in the Dover Express and Daily Express Newspapers. And, I recently did some work for iNews with both an article contribution and a social media campaign.
For press trips I’ve worked with all sorts of fabulous companies like Eurocamp, Go Ape, Paultons Park, Woolacombe Bay Holiday Parks, Hoburne Holidays, The Milky Way Theme Park, Twist Museum, Portsmouth Historic Dockyard and more! And, we’ve been all over the place with Merlin too – reviewing lots of their UK attractions, short breaks and theme parks.
How did Frugal Mum start?
There was a time when our income was very small and, with two young children, I had to become pretty good at keeping costs down so that we could stay afloat. Frugal living became part of our every day habits, and cutting back (and doing everything on a tiny budget!) was the only way we were able to afford days out and holidays with the kids.
We totally caught the travel bug a few years ago so we work hard to make sure that we can travel on a budget so that we can get away as much as possible! There are lots of travel and day out reviews, destination inspiration and guides, money-saving tips and holiday deals here – so have a good look around if you’re planning a trip. We love to travel in the UK and Europe with the kids – and we especially love road trips!
How we afford travel
If you’re just getting started with a more simple, frugal lifestyle – and your family would love to start saving some money – check out my Family Frugal Living Guide. People often ask me how we afford to travel so much with the kids, and my frugal living guide really is the road map for it. My travel guides can be a great place to start too – every penny saved on one trip can go towards another. I’ve thought of loads of ways to save money on accommodation, travel and flights, cheap days out and eating out; so hopefully if you’re feeling like a holiday is out of reach these tips will make it more achievable. Check out:
Stay in touch
I hope that you find my website useful and enjoy following our journey. If you’re here for the holidays – join me Facebook, Instagram or Tiktok. Or, if you’d like to work together, I look forward to hearing from you – reach out at hello@frugalmum.co.uk.
Spend less but travel more! 😎
Nat x
Natalie Smith
